>> In order to generate
>> good fast reports, the users need to be familiar with your database
>> schema.
>
>1) Yes.  So it won't be so good or so fast.  As near as I can tell
>capitalism is about good-enough.

I love that statement!

Man, have I seen that over and over again in some places I have worked.  

PR="We produce only the best!"
Reality="Is it good enough to ship?"

Alan