> Oooh, good thought, but if the question has already been posed, my
> guess is that M$ has a marketing hook in a manager and thus too late
> to go there.
> 
> "It's only a little hook...it won't cost much...<hand waving>"

All the better. This way you have a LIST of what they are going after .NET 
for which leaves it as 3 options per line item on that list.

a. Its FUD, in which case you compile evidence to dispell it.
b. Its factual, but not necessarily a benefit, this gives you a way to 
counterpoint.
c. Its factual and a real benefit, in which case you acknowledge so.

I think (c) is key if you can find them. :)  As it lends a LOT of 
credibility to your counterpoints and dispelling.  

-Derek