I viewed your PNG image of the brochure. Nice! David Uhlman wrote: >I have added a PNG image of the complete brochure print sheet to the list of >formats available to display. This should be compatible with anyone. > >you can see it at http://www.50km.com/duhlman/plug > >Sincerely, >David Uhlman >CTO 50km Inc. > >----- Original Message ----- >From: "David Uhlman" >To: >Sent: Saturday, August 17, 2002 12:39 AM >Subject: Learn about linux brochure > > >>At the end of the last plug meeting I had asked if anyone was familiar >> >with > >>marketing materials for Linux. Anyway I was not able to find any so I have >>worked some connections and I am presenting the first fruit of that labor. >>It is a linux brochure for people who have never heard of Linux. The >> >target > >>audience for this brochure is a lot of people I deal with in >> >organizations, > >>especially non-profits, to provide pretty glossy marketing advocacy to >> >them > >>and in general increase awareness of open source technologies. >> >>I have taken a lot of liberties with this brochure and they are listed >>below, I am open to constructive criticism about them but I would prefer >> >to > >>avoid a flame war, or a this is better than that fest. >> >>1) I use Linux as a brand for the whole deal, including, in this instance, >>kde screenshots, openoffice, and evolution. I specifically refer to Linux >>with the GNU prefix because I do not feel that it is conducive to the >>marketing effort I am trying to make here. I personally have enormous >>respect for the FSF and GNU efforts, as without them we would all be doing >>something else. I would like to avoid a "linux", "gnu/linux" etc. argument >>and I feel that there is appropriate justification for using linux in its >>lone form. >> >>2) I highlight redhat and mandrake. These distributions were chosen for >>several key reasons, they are commercially available everywhere, they have >>commercial support, they offer shrink-wrapped boxes, their respective web >>infrastructures offer an acceptable level of aesthetic appeal that I think >>will be conducive to "selling" Linux. I don't mention debian, which I >> >would > >>like to, because you can't buy it in stores and in my personal opinion >> >their > >>website doesn't make the aesthetic cut. >> >>3) There are some extreme simplifications and generalizations, what >>immediately comes to mind is the virus/security talk, the distribution >>blips. >> >>4) I basically push people toward buying Linux because for the target >>audience that will be the shortest path to success and happiness with >> >Linux. > >>5) I made reference to PLUG and use the plug logo, I don't know if this is >>kosher with the plug charter nor who to talk to about logo rights and >> >such. > >>So I have posted to the list in this form hoping that the appropriate >>information will com forward. I don't want to step on any toes, nor try >> >and > >>force a public/private partnership that members may not want. >> >>6) Please keep in mind that this is for print as well as web consumption >> >so > >>there are limitations on content, word counts, coloration and so forth. >> >>Areas where I could use help. First there has got to be plenty of >>grammatical, syntactical, spelling, "how it reads" changes, all >>contributions will be appreciated. The glossary is weak both in terms of >> >its > >>definitions and it highlighted words. The overall content could use a >>clarifying and focus. The learn more links on the back are grasping at >>straws, it was the best things I could find that look good and are offer >>something to people who barely now how computers work let alone Linux. >> >Your > >>opinions on layout, look and so forth are very welcome, I am not sure how >> >to > >>work out contributions to this area if anyone is into that sort of thing. >>Let me know if there are ideas for that. >> >>I need to gain access to high resolution redhat and mandrake logo images, >>does anyone have any experience on that front? >> >>The 50km link to 50km.com/learnaboutlinux will not be live until a few >>details work their way through our bureaucracy. >> >>The brochure will be put under the GFDL as soon as it comes back from >> >legal. > >>I offer my sincerest assurance that contributions will fall under that >>license. >> >>The brochure is available from my plug contributions page at >>www.50km.com/duhlman/plug, scroll down. There is a pdf version (the images >>look lousy because they have been downsampled, will fix when copy is >>prepress >>) and a star office as well as rtf version of the text >>contained within the brochure. The brochure itself is in adobe illustrator >>format and my guess is that the master will not become available for >> >public > >>consumption but if there is a feeling that it would be helpful I am sure I >>could lobby for it and get it to happen. >> >>Sincerely, >>David Uhlman >>CTO 50km Inc. >> >> >>________________________________________________ >>See http://PLUG.phoenix.az.us/navigator-mail.shtml if your mail doesn't >> >post to the list quickly and you use Netscape to write mail. > >>PLUG-discuss mailing list - PLUG-discuss@lists.plug.phoenix.az.us >>http://lists.PLUG.phoenix.az.us/mailman/listinfo/plug-discuss >> > >________________________________________________ >See http://PLUG.phoenix.az.us/navigator-mail.shtml if your mail doesn't post to the list quickly and you use Netscape to write mail. > >PLUG-discuss mailing list - PLUG-discuss@lists.plug.phoenix.az.us >http://lists.PLUG.phoenix.az.us/mailman/listinfo/plug-discuss >