SRC RPM

Does anyone know if a source RPM can be compiled/installed as easily as a
binary RPM? Is there some set of flags/switches to the RPM command for it
to take *.src.rpm and automagically compile and install it (basically just
as easy as a binary RPM)?

I don't know that it matters, but the "usual" command line I use for
binary RPMs is "rpm -Uvh PACKAGE.rpm" and this is on a Mandrake 7.2
machine.

Thanks!

--
~Jay